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Newsletter/Blog


2014-04-24
Understanding Page 1 of Google


What exactly do we mean when we say we want our websites to appear on page 1 of Google?

To explain this I will use my web design company, Buddy Web Design as an example.

When I google my business name , whether searching the web or searching images the website is on page 1 at the number 1 spot. That is good when people who remember my business name search for me on the internet. But that is not an achievement. There is some businesses who do not appear on page 1 of Google even when you type in their business name in the search bar.

But what Buddy Web Design rather want is to be on page 1 for search terms like Cape Town Web Designer.

When doing a search for that today I do not appear on page 1 or page 2. That changes the moment I add the word Kwikwap.

I can spend hours and hours, weeks, months to work on being found on page 1 for the search term Cape Town Web Designers and eventually one day I will get it right. But will it be worth it in the end?

When I google "affordable web design cape town" then my website is being found on page 1 of Google.

When I google "the worst possible seo sin" then this very website gets found on page1. That is because it exactly matches the title of my previous newsletter.

So it is not impossible to get your website found on page 1 of Google for various search terms but you have to ask yourself how many people will type in those words. And when they do find your website will it turn them into buying customers?

That is what we mean when we talk about being on page 1 of Google.


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